Work

Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo

Year: 2025

Type: article

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.2024-0139

Authors: Zack P. Pedersen, Matthew Blaszka, Patrick Walsh

Institutions: Texas Tech University, Indiana State University, Syracuse University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407948685

FWCI:

Cites: 34

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Related to: 10