Work

Fans, Capital, and Affection: A Game of Love and Money

Year: 2025

Type: article

Source: Finance & Economics

DOI: 10.61173/m12w8j91

Authors: Kexin Li, Yile Liu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4407971060

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Related to: 10