Work

Avoiding harm to the product: how product anthropomorphism and buyer usage intent affect sellers’ pricing

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2024-1489

Authors: Ping Liu, Shouwei Li, Lijun Zhang, Wei Li

Institutions: Sichuan Agricultural University, Sichuan University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407988488

FWCI: 1.841

Cites: 42

Cited by: 1

Related to: 10