Work

What makes impulsive buying in tourism live streaming e-commerce?

Year: 2025

Type: article

Study design: Observational Study

Source: Journal Of Vacation Marketing

DOI: 10.1177/13567667251317735

Authors: Tongxuan Tang, Namho Chung

Institution: Kyung Hee University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408006274

FWCI: 24.82

Cites: 88

Cited by: 14

Related to: 10