Work

Greening Small Businesses: How MSMEs in India are Adopting Sustainable Practices to Meet Rising Green Consumerism

Year: 2025

Type: article

Abstract: Small businesses play a crucial role in India's economy, employing over 30% of the workforce and making a significant contribution to the country's GDP. However, due to limited resources and a lack of awareness, they often have a negative impact on the environment. With the rising demand for green consumerism, many small businesses are now adopting sustainable practices to reduce their carbon footprint and align with the expectations of eco-conscious consumers. This descriptive study examines how MSMEs in India are integrating sustainability into their operations to meet this growing demand. It highlights the importance of sustainability for MSMEs, showcases examples of eco-friendly initiatives adopted by Indian MSMEs, and explores the challenges and opportunities they face in transitioning towards greener business practices.

Source: International Journal for Research in Applied Science and Engineering Technology

DOI: 10.22214/ijraset.2025.67137

Author: Nikhitha R

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Responsible consumption and production, Climate action

Open Access status: diamond

OpenAlex ID: W4408036934

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10