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Love me, love my endorsed brand: unveiling the impact of Generation Z fan’s celebrity worship on online brand advocacy

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2024-5020

Authors: Lokweetpun Suprawan, Wanny Oentoro, Sarinya L. Suttharattanagul

Institutions: Mahidol University, Thammasat University, Webster University Geneva, Bangkok University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408040583

FWCI: 32.33

Cites: 112

Cited by: 18

Related to: 10