Work

Driving pre-match fan engagement through social media: effects of message characteristics and team performance

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2023-0196

Authors: Kapil Kaushik, Atul Arun Pathak, Abhishek Mishra

Institution: Indian Institute of Management Indore

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408041065

FWCI: 10.78

Cites: 118

Cited by: 6

Related to: 10