Work

Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Hospitality Marketing & Management

DOI: 10.1080/19368623.2025.2472071

Authors: Syed Shah Alam, Mst. Nilufar Ahsan, Husam Ahmad Kokash, Saif Ahmed

Institutions: Prince Sultan University, Multimedia University, National University of Malaysia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408057476

FWCI: 49.79

Cites: 113

Cited by: 28

Related to: 10