Work

Research on Improving the Conversion Rate of Marketing Strategies Optimized by Big Data and Machine Learning

Year: 2024

Type: conference-paper

Source: IEEE International Conference on Electrical, Automation and Computer Engineering (ICEACE)

DOI: 10.1109/iceace63551.2024.10898828

Author: Yumei Liang

Institution: Zhanjiang University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408092677

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