Optimal advertising strategy for streaming platforms: Whether to purchase external consumer data
Year: 2025
Type: article
Source: Decision Support Systems
Authors: Jiahe Wang, Nan Feng, Haiyang Feng, Minqiang Li
Institution: Tianjin University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
Awards: G3323309902, G5798666641, G8232776680
OpenAlex ID: W4408104718