Work

Exploring the Metaverse Luxury Product Purchase Intention Though the Lens of Hedonic Motivation and Consumption Value

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/cict64037.2024.10899449

Authors: Krishnan Ramanathan, Dhanya Pramod, Kanchan Patil

Institution: Symbiosis International University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408147160

FWCI: 1.263

Cites: 37

Cited by: 1

Related to: 10