Work

Impact of brand story types and consumers’ information appeal preferences on regional public attitudes toward agricultural products

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2024-1098

Authors: Xiaofeng Su, Shuping Zhang, Yifan Feng

Institutions: Chongqing University, Ningxia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4408162992

FWCI: 5.428

Cites: 39

Cited by: 3

Related to: 10