Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement
Year: 2024
Type: article
Source: Sport Marketing Quarterly
Authors: Rebecca M. Achen, Ashley Stadler Blank
Institutions: University of Kansas, Xavier University, Xavier University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408182602