Work

The Antecedent of Impulsive Buying Decisions Through Live Streaming Technology and Flash Sale in E-Commerce

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Cybernetics and Intelligent System (ICORIS)

DOI: 10.1109/icoris63540.2024.10903920

Authors: Al Naufal Navitama Putra, Dinda Qurnatuain, Garrybaldi Haidar Nugraha, Lily Leonita

Institution: Binus University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408183537

FWCI: 1.263

Cites: 14

Cited by: 1

Related to: 10