Work

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Year: 2024

Type: article

Source: Sport Marketing Quarterly

DOI: 10.32731/smq.333.092024.06

Authors: Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Institutions: Texas Tech University, Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408183559

FWCI: 0.935

Cites: 39

Cited by: 2

Related to: 10