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Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-04-2024-0154

Authors: Surabhi Koul, Sahil Singh Jasrotia

Institution: Fore School of Management

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408209175

FWCI: 10.91

Cites: 77

Cited by: 6

Related to: 10