Work

The influence of sponsorship effectiveness on consumer perceptions and purchasing behavior in esports

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-10-2024-0282

Authors: Yu-Feng Wu, Yu-Tai Wu, Bo-Ching Chen

Institutions: Ming Chi University of Technology, Soochow University, CTBC Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408209560

FWCI: 7.238

Cites: 83

Cited by: 4

Related to: 10