Work

Legitimacy of Aged Brand: Effect on Strengthening Consumers’ Favorable Response to a Socially Responsible Initiative

Year: 2025

Type: article

Source: 마케팅연구

DOI: 10.15830/kjm.2025.40.1.45

Authors: Hyerin Ryu, Sunkyu Jun

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408210342

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