Work

A Study on Factors Influencing the Purchase Intention of Green Products: Focusing on the Differences between Gift-Giving and Self-Consumption Situations

Year: 2025

Type: article

Study design: Observational Study

Source: 마케팅연구

DOI: 10.15830/kjm.2025.40.1.19

Author: Jae-Do Song

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4408210365

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10