Work

Perceived Advertising Values and Attitudes and, Purchase Intention towards Facebook advertisements: An Integrated Model

Year: 2024

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2024.1(9)

Authors: Dr Jashwini Jothishan Narayan, Dr Samantha Naidu

Institutions: University of the South Pacific, Deakin University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408213113

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