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From Shelf To cart: How Packaging Affects Buying Behavior

Year: 2025

Type: article

Abstract: This study examines the impact of packaging elements on consumer buying behavior and explores the relationship between independent and dependent variables. The research is based on primary data collected through a questionnaire, with analysis conducted using SPSS software. A sample of 100 respondents was surveyed to test the reliability of the model. The findings indicate that packaging plays a crucial role in influencing consumer purchasing decisions. Specifically, elements such as color, packaging material, wrapper design and innovation significantly impact consumer preferences. The study concludes that packaging is one of the most powerful factors influencing consumer purchase decisions.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i02.37886

Author: Tiharika Nath -

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408228756

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