Work

Do brand allyship efforts in the black American community require financial investment?

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2024-4965

Authors: Roland L. Leak, Kimberly R. McNeil, George W. Stone, Ronda G. Henderson

Institutions: North Carolina Agricultural and Technical State University, Middle Tennessee State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4408243206

FWCI: 3.619

Cites: 96

Cited by: 2

Related to: 10