Work

When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2023-0816

Authors: JungHwa (Jenny) Hong, Kyung-Ah Byun

Institution: The University of Texas at Tyler

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408243287

FWCI: 5.428

Cites: 66

Cited by: 3

Related to: 10