Work

Does AR virtual try-on boost online apparel purchase intentions? An integration of TAM, IDT, FIT perception and body esteem

Year: 2025

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-08-2024-2196

Authors: Joshua Mollel, Yini Chen

Institution: Washington State University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408257186

FWCI: 19.37

Cites: 55

Cited by: 19

Related to: 10