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Enhancing Nivia's Global Brand Recognition in a Competitive Market: A Focus on Coimbatore

Year: 2025

Type: article

Abstract: In the competitive sports industry, Nivia aims to strengthen its brand recognition by leveraging innovation, superior quality, and strategic branding. This report explores how Nivia can differentiate itself by understanding consumer behavior, targeting emerging markets like Coimbatore and utilizing data-driven insights. Key strategies include product innovation, sustainable practices, and partnerships with athletes and influencers. Additionally, digital marketing efforts, such as social media engagement and targeted advertising, will be pivotal in expanding market reach. By implementing these approaches, Nivia seeks to enhance brand visibility, customer loyalty, and long-term growth. KEY WORDS: Athletes, Brand Recognition, Customer loyalty ,Digital Marketing and Quality.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem42222

Author: Dr. Shyamaladev i E1

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408260269

FWCI:

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