Work

Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research

Year: 2025

Type: article

Source: Journal of digital & social media marketing.

DOI: 10.69554/xtpk1876

Authors: Susana C. Silva, Beatriz Pineda Fernandes, Joana Carmo Dias

Institutions: Universidade Católica Portuguesa, Instituto Português de Administração de Marketing

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408274153

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