Luxury Brands and the Ideal Victim Paradox: Moderating Role of Social Comparison
Year: 2025
Type: article
Source: Social Science Quarterly
DOI: 10.1111/ssqu.70003
Authors: Eunmi Jeon, Jaisang Jay Kim
Institutions: Sungkyunkwan University, Texas A&M University – Central Texas
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Reduced inequalities
Open Access status: closed
OpenAlex ID: W4408282345