The Effect of the Characteristics of SNS Oral Information on Brand Image and Purchase Intention of Restaurant Companies
Year: 2025
Type: article
Study design: Observational Study
Authors: The Foodservice Management Society Of Korea, Su-Min Lee, Ki-Young Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408283625