Work

How short-form food content characteristics affect brand attitudes and behavioral intentions

Year: 2025

Type: article

Study design: Observational Study

DOI: 10.47584/2025.28.1.85

Authors: The Foodservice Management Society Of Korea, Si-Hyeon Song, Tae-Hee Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4408283639

FWCI: 3.688

Cites:

Cited by: 2

Related to: 10