The rise of domestic goods under the new media marketing road
Year: 2025
Type: article
Abstract: In recent years, the patriotic sentiment of Chinese people is high, and the con-sumption tendency of domestic goods is more and more positive. The people's increasing attention to domestic goods has become an opportunity for the rise of the old domestic goods. However, many domestic products still adopt the tra-ditional marketing model, can not adapt to the needs of today's times, the mar-keting model needs to be improved. In this context, it is proposed to combine domestic products with new media marketing technology, and use event mar-keting, live marketing, multimedia marketing and other technologies to promote domestic products to help the rise of domestic products. The combination of new media marketing and the promotion of domestic products is bound to make it explode with new vitality, which will not only follow the trend of The Times, but also stimulate the national economic growth to raise the national tax reve-nue and help the growth of national patriotic sentiment to form a virtuous cir-cle.
Source: Economics & Business Management
DOI: 10.63313/ebm.9004
Institution: University of Science and Technology Liaoning
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408299493