Work

An Exploratory Study on the Advertising Effects of Source Characteristics and the Perceived Presence of Virtual Influencer : Moderating Role of Product Types and Consumer Innovativeness

Year: 2025

Type: article

Source: Journal of Media Economics & Culture

DOI: 10.21328/jmec.2025.2.23.1.49

Authors: Woon Han Kim, Hanna Park

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408300178

FWCI:

Cites:

Cited by:

Related to: 10