Work

Numbers Speak Louder When They Are Larger: The Impact of Font Size on the Persuasiveness of Numerical Stimuli in Advertising

Year: 2025

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2465

Author: Yunzhi Huang

Institution: Huaqiao University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Office for Philosophy and Social Sciences

Award: G3102509594

OpenAlex ID: W4408302901

FWCI: 1.809

Cites: 41

Cited by: 1

Related to: 10