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Grab It Now or Regret Later: The Effect of Perceived Scarcity Messages (LQS vs LTS) on Impulse Buying in Fast Fashion Context

Year: 2024

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2024.1(76)

Authors: Cikal Rambasae N, Cep Abdul Baasith Wahpiyudin, Muhamad Ramdan, Haydar Musta'al Silva Rizqy

Institutions: Universitas Gadjah Mada, IPB University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408306391

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