Work

The Effects of Transparency of Virtual Influencer on Perceived Authenticity, Trust and Purchase Intention: Moderating Effects of Machine Heuristic and Need for Uniqueness

Year: 2025

Type: article

Source: 커뮤니케이션학 연구

DOI: 10.23875/kca.33.1.6

Author: Woon Han Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408310371

FWCI: 5.521

Cites:

Cited by: 3

Related to: 10