Work

How B2B brand ambidexterity enhances brand performance through buyer dependence in digital contexts

Year: 2025

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-07-2024-0520

Authors: Lei Huang, LiHong Xiang, Chaoyan Wu

Institution: Chongqing University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408312601

FWCI: 7.203

Cites: 105

Cited by: 4

Related to: 10