Year: 2025
Type: article
Abstract: Green technology adoption in business is increasingly gaining momentum as companies seek to reduce their environmental footprint while enhancing sustainability and efficiency. This study explores the motivations, challenges, and impacts of integrating green technologies into business operations. It also examines recent literature on the subject, methodologies for analyzing adoption trends, and potential benefits and drawbacks. The results highlight key factors influencing adoption and provide recommendations for businesses seeking to transition to environmentally friendly technologies. Companies that proactively integrate green technologies gain financial advantages, enhance their market reputation, and contribute to global sustainability efforts
DOI: 10.46632/rmc/6/1/2
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Climate action
Open Access status: gold
OpenAlex ID: W4408315600