Work

The Impact of User Generated Content (UGC) on Impulsive Buying in Live Streaming Marketing

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10913238

Authors: Manaek Mikael, Mohammad Alexander, Ilham Prabintang Setio, Erwin Halim

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408324877

FWCI:

Cites: 8

Cited by:

Related to: 10