Work

The Impact of Social Media's Live Shopping Feature on the Behavioural Responses of Indonesia's Generation Z

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10913375

Authors: Patrick William Porsan, Stephanie Surja, Heny Kurniawati

Institution: Binus University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408325018

FWCI: 1.298

Cites: 27

Cited by: 1

Related to: 10