Using Data-Driven Marketing to Improve Customer Retention for U.S. Businesses
Year: 2024
Type: conference-paper
Authors: Syeda Kamari Noor, Md Ahsan Ullah Imran, Mustakim Bin Aziz, Barna Biswas, Sanchita Saha, Rakibul Hasan
Institution: Westcliff University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408325409