The Impact of User-Generated Content and Digitization in Green Marketing towards Green Consumer Behaviour to Use E-commerce
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: Angelia Hartanto Teng, Erwin Halim
Institution: Binus University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408325497