Work

Customer Loyalty Prediction and Customer Segmentation: A Random Forest Prediction and PCA-Integrated K-Means++ Approach

Year: 2024
Type: conference-paper
Authors: Geovanny Cellyn Natalia, Ririn Ikana Desanti
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W4408325525
FWCI: 1.298
Cites: 18
Cited by: 1
Related to: 10