Customer Loyalty Prediction and Customer Segmentation: A Random Forest Prediction and PCA-Integrated K-Means++ Approach
Year: 2024
Type: conference-paper
Authors: Geovanny Cellyn Natalia, Ririn Ikana Desanti
Institution: Multimedia Nusantara University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Universitas Multimedia Nusantara
OpenAlex ID: W4408325525
