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How Content Marketing to Customer Advocacy Through Entertainment Intention Leverage in Social Media Platform?: The Evidence from Indonesia

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10913209

Authors: Rajiv Dharma Mangruwa, Uswatun Khasanah, Nurafni Rubiyanti

Institution: Telkom University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408325596

FWCI: 6.575

Cites: 26

Cited by: 5

Related to: 10