Work

Brand Health Analysis of Local Beauty Products E-Commerce in Indonesia

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10913346

Authors: Viany Utami Tjhin, Andi Wiliam, Patricia Angelica Heliawanto

Institution: Binus University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4408326063

FWCI: 2.524

Cites: 19

Cited by: 2

Related to: 10