Work

When Shelf Assortment Reduction of Products Influences Consumers' Perception of Price: The Mediating Role of Social Inference

Year: 2025

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2476

Authors: Evandro Luiz Lopes, Valter Afonso Vieira, Eliane Herrero

Institutions: Escola Superior de Propaganda e Marketing, Universidade Federal de São Paulo, Universidade Estadual de Maringá

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Conselho Nacional de Desenvolvimento Científico e Tecnológico

Award: G779318621

OpenAlex ID: W4408333238

FWCI: 5.385

Cites: 77

Cited by: 3

Related to: 10