Work

Evaluating Advertisement Appeals' Effectiveness on Top of Mind Awareness Using AI and Machine Learning Techniques

Year: 2024

Type: conference-paper

Source: International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES)

DOI: 10.1109/icses63760.2024.10910537

Authors: Shashwati Shweta, Nilesh Anute, Mayadevi Jadhav, Kunal Patil, Shripad Joshi, Deepa Kedar Rele

Institutions: Tilak Maharashtra Vidyapeeth, Dr. D.Y. Patil Vidyapeeth, Pune

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408358853

FWCI:

Cites: 13

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Related to: 10