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Machine Learning Insights for Predicting Customer Behavior in Online Retail

Year: 2024

Type: conference-paper

Source: International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES)

DOI: 10.1109/icses63760.2024.10910867

Authors: N. Reena Catherine, Ragul. R, Deepika. M, Pradeepkumar. R, Shyam Prasanth. A

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408359237

FWCI: 1.298

Cites: 15

Cited by: 1

Related to: 10