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An Effective Customer Segmentation Approach to Improve E-Commerce Platform Quality Based on Intensive Learning Methodology

Year: 2024

Type: conference-paper

Source: International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES)

DOI: 10.1109/icses63760.2024.10910611

Authors: G R Suresh, Vinoparkavi D, Suresh Govindasamy, Rohini S, Jayant Giri, M. Omar Sabri

Institutions: Sona College of Technology, Yeshwantrao Chavan College of Engineering, Zarqa University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408359307

FWCI:

Cites: 15

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Related to: 10