Work

Analyzing the Impact of Green Marketing on Consumer Behavior Using Machine Learning with SVM-Based Sentiment Classification

Year: 2024

Type: conference-paper

Source: International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES)

DOI: 10.1109/icses63760.2024.10910669

Authors: R. Vijyakumar, A. Geetha

Institution: Bharath University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4408359490

FWCI:

Cites: 16

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Related to: 10