Year: 2025
Type: article
Abstract: Globalization, innovative technologies and the ever-increasing demands of consumers have a significant influence on the packaging industry, which is constantly growing.Smart packaging is that which integrates technological elements to provide additional information about the product or to improve the user experience Current trends in product packaging are characterized by a balance between innovation, sustainability and consumer experience.From the use of ecological and innovative materials to the creation of interactive, personalized and authentic packaging, the packaging industry is evolving rapidly, responding to market demands and environmental challenges.The present work aims to present these and to draw attention to the importance of this industry while highlighting some necessary aspects in consumer education, especially with regard to CPG.In this regard, the main trends have been identified and the main forms of materialization regarding smart packaging have been presented.
Author: Anca Cristina Stanciu
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408371477