Year: 2025
Type: article
Abstract: This study explores the impact of multi-channel marketing on sales performance in the property insurance industry, focusing on how the integration of online and offline channels enhances customer acquisition, conversion, experience, and loyalty. The findings indicate that multi-channel marketing significantly improves sales outcomes by offering personalized customer experiences and increasing engagement. By combining digital marketing with traditional sales channels, such as agents and tele-sales, insurance companies can broaden their reach, build customer trust, and improve conversion rates. Additionally, the use of Customer Relationship Management (CRM) systems enables insurers to better understand customer needs and implement targeted marketing strategies. The study also discusses the future trends of multi-channel marketing, particularly the role of artificial intelligence (AI) and big data in enhancing personalized marketing and customer data analysis, as well as the impact of digital insurance platforms on future marketing models. This research provides theoretical support for optimizing multi-channel marketing strategies in the insurance sector and offers guidance for future research directions.
DOI: 10.71222/etg14j75
Author: Wei Shi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4408393185